Time Machine Society › Stock what-if calculator
If you had invested $1,000 in Google (Alphabet) stock (2004–2024)
$1,000 of Google (Alphabet, GOOGL) stock bought at the end of 2004 would have been worth $39,379 at the end of 2024 — 39.4x your money. Bought ten years before that, at the end of 2014, it would be $7,160 (7.16x).
Try your own numbers
Google (Alphabet) by the numbers
The search company founded in 1998 went public in August 2004 and reorganized under the Alphabet holding company in 2015. Search ads, YouTube and cloud are its main businesses.
The ride wasn't smooth, though. Someone who bought at the end-of-2007 peak was down 56% by the end of 2008 and needed 5 years to get back to even. The ending looks easy; sitting through the middle was not.
$1,000 invested at the end of each year, valued at the end of 2024
| Bought | Value end of 2024 | Multiple | Per year |
|---|---|---|---|
| End of 2004 | $39,379 | 39.4x | +20.2% |
| End of 2005 | $18,300 | 18.3x | +16.5% |
| End of 2006 | $16,487 | 16.5x | +16.8% |
| End of 2007 | $10,979 | 11.0x | +15.1% |
| End of 2008 | $24,677 | 24.7x | +22.2% |
| End of 2009 | $12,245 | 12.2x | +18.2% |
| End of 2010 | $12,782 | 12.8x | +20.0% |
| End of 2011 | $11,754 | 11.8x | +20.9% |
| End of 2012 | $10,732 | 10.7x | +21.9% |
| End of 2013 | $6,774 | 6.77x | +19.0% |
| End of 2014 | $7,160 | 7.16x | +21.8% |
| End of 2015 | $4,884 | 4.88x | +19.3% |
| End of 2016 | $4,795 | 4.79x | +21.6% |
| End of 2017 | $3,607 | 3.61x | +20.1% |
| End of 2018 | $3,636 | 3.64x | +24.0% |
| End of 2019 | $2,837 | 2.84x | +23.2% |
| End of 2020 | $2,168 | 2.17x | +21.3% |
| End of 2021 | $1,312 | 1.31x | +9.5% |
| End of 2022 | $2,153 | 2.15x | +46.7% |
| End of 2023 | $1,360 | 1.36x | +36.0% |
How it's calculated
- Returns use each year's last closing price, adjusted for stock splits with dividends reinvested. Read every figure as "bought at the end of one year, sold at the end of another."
- Taxes, trading fees and inflation are not included; all amounts are nominal US dollars.
- Data runs through the end of 2024. Past returns don't guarantee future results, and this page is not investment advice.
Looks easy in hindsight?
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