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If you had invested $1,000 in Apple stock (1980–2024)

$1,000 of Apple (AAPL) stock bought at the end of 1980 would have been worth $2,134,041 at the end of 2024 — 2,134x your money. Bought at the end of 2000, it would be $1,117,374 (1,117x). Bought ten years before that, at the end of 2014, it would be $10,188 (10.2x).

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Apple by the numbers

$1,000 at end of 1980 → end of 2024$2,134,0412,134x · +19.0% a year
Last 10 years (2014 → 2024)10.2x$1,000 → $10,188
Best year1998: +212.0%Year-end to year-end
Worst year2000: -71.1%Year-end to year-end
Deepest drop from a peak-77%Peak at end of 1992 → end of 1997 · back to the peak by end of 1999
Best 10-year hold74.9xEnd of 2002 → end of 2012
Worst 10-year hold0.34xEnd of 1987 → end of 1997

Founded in 1976 and listed in December 1980. Steve Jobs returned during the 1997 crisis, and after the iPod (2001) and iPhone (2007) Apple became one of the most valuable companies in the world.

The ride wasn't smooth, though. Someone who bought at the end-of-1992 peak was down 77% by the end of 1997 and needed 7 years to get back to even. The ending looks easy; sitting through the middle was not.

$1,000 invested at the end of each year, valued at the end of 2024

BoughtValue end of 2024MultiplePer year
End of 1980$2,134,0412,134x+19.0%
End of 1981$3,292,9253,293x+20.7%
End of 1982$2,437,4102,437x+20.4%
End of 1983$2,988,1712,988x+21.6%
End of 1984$2,501,1652,501x+21.6%
End of 1985$3,310,4633,310x+23.1%
End of 1986$1,798,9571,799x+21.8%
End of 1987$862,950863x+20.0%
End of 1988$892,696893x+20.8%
End of 1989$1,009,4021,009x+21.9%
End of 1990$817,546818x+21.8%
End of 1991$617,679618x+21.5%
End of 1992$577,773578x+22.0%
End of 1993$1,166,1151,166x+25.6%
End of 1994$862,351862x+25.3%
End of 1995$1,043,2891,043x+27.1%
End of 1996$1,592,6701,593x+30.1%
End of 1997$2,534,3102,534x+33.7%
End of 1998$812,205812x+29.4%
End of 1999$323,382323x+26.0%
End of 2000$1,117,3741,117x+34.0%
End of 2001$759,132759x+33.4%
End of 2002$1,160,1301,160x+37.8%
End of 2003$777,897778x+37.3%
End of 2004$258,141258x+32.0%
End of 2005$115,625116x+28.4%
End of 2006$97,97798.0x+29.0%
End of 2007$41,96442.0x+24.6%
End of 2008$97,38997.4x+33.1%
End of 2009$39,44539.4x+27.8%
End of 2010$25,76925.8x+26.1%
End of 2011$20,52420.5x+26.2%
End of 2012$15,48215.5x+25.6%
End of 2013$14,32614.3x+27.4%
End of 2014$10,18810.2x+26.1%
End of 2015$10,50410.5x+29.9%
End of 2016$9,3399.34x+32.2%
End of 2017$6,2906.29x+30.0%
End of 2018$6,6496.65x+37.1%
End of 2019$3,5193.52x+28.6%
End of 2020$1,9301.93x+17.9%
End of 2021$1,4331.43x+12.8%
End of 2022$1,9481.95x+39.6%
End of 2023$1,3071.31x+30.7%

How it's calculated

Looks easy in hindsight?

Knowing the ending, everyone would have bought Apple and Nvidia. Hide the names, show only the mood of the time, and it gets a lot harder. Travel through ten turning points since 1970 and invest for yourself.

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