Stock "What If" Calculator: US Stocks 1970–2024
"If only I'd bought Apple back then…" Everyone has played that game. Here it is with real numbers: split- and dividend-adjusted year-end prices for 20 major US companies, from Apple, Nvidia and Tesla to Coca-Cola and GE. Pick a company and a year and see what your money would be worth.
$1,000 in each stock at the end of 2000
Just as the dot-com bubble began to burst, the same $1,000 ended up hundreds of times apart 24 years later, depending on where it went.
| Company | Value end of 2024 | Multiple | |
|---|---|---|---|
| Apple | $1,117,374 | 1,117x | |
| Nvidia | $1,072,718 | 1,073x | |
| Amazon | $281,956 | 282x | |
| Microsoft | $31,583 | 31.6x | |
| Procter & Gamble | $8,110 | 8.11x | |
| Walmart | $7,883 | 7.88x | |
| ExxonMobil | $5,302 | 5.30x | |
| Johnson & Johnson | $5,188 | 5.19x | |
| IBM | $5,070 | 5.07x | |
| 3M | $5,003 | 5.00x | |
| Disney | $5,000 | 5.00x | |
| Boeing | $4,105 | 4.10x | |
| Coca-Cola | $4,056 | 4.06x | |
| GE | $1,320 | 1.32x | |
| Ford | $945 | 0.95x |
$1,000 in each stock ten years ago (end of 2014)
| Company | Value end of 2024 | Multiple | |
|---|---|---|---|
| Nvidia | $279,063 | 279x | |
| Tesla | $27,236 | 27.2x | |
| Netflix | $18,264 | 18.3x | |
| Amazon | $14,138 | 14.1x | |
| Microsoft | $10,568 | 10.6x | |
| Apple | $10,188 | 10.2x | |
| Meta (Facebook) | $7,533 | 7.53x | |
| Google (Alphabet) | $7,160 | 7.16x | |
| Walmart | $3,855 | 3.86x | |
| Procter & Gamble | $2,438 | 2.44x | |
| IBM | $2,206 | 2.21x | |
| Coca-Cola | $2,027 | 2.03x | |
| Philip Morris | $2,012 | 2.01x | |
| Johnson & Johnson | $1,823 | 1.82x | |
| ExxonMobil | $1,799 | 1.80x | |
| GE | $1,603 | 1.60x | |
| Boeing | $1,557 | 1.56x | |
| 3M | $1,316 | 1.32x | |
| Disney | $1,284 | 1.28x | |
| Ford | $1,071 | 1.07x |
Some companies multiplied many times over while others barely beat the starting line. It all looks obvious now, but almost nobody could have called this order at the end of 2014.
Company pages
Each page has returns for every purchase year, the best and worst years, and how long it took to recover after buying at a peak.
- Apple
- Microsoft
- Nvidia
- Amazon
- Google (Alphabet)
- Tesla
- Meta (Facebook)
- Netflix
- Coca-Cola
- Walmart
- Disney
- IBM
- GE
- ExxonMobil
- Johnson & Johnson
- Procter & Gamble
- Boeing
- 3M
- Ford
- Philip Morris
How it's calculated
- Returns use each year's last closing price, adjusted for stock splits with dividends reinvested. Read every figure as "bought at the end of one year, sold at the end of another."
- Taxes, trading fees and inflation are not included; all amounts are nominal US dollars.
- Data runs through the end of 2024. Past returns don't guarantee future results, and this page is not investment advice.
Looks easy in hindsight?
Knowing the ending, everyone would have bought Apple and Nvidia. Hide the names, show only the mood of the time, and it gets a lot harder. Travel through ten turning points since 1970 and invest for yourself.